The sheer numbers of people who are using the metro to commute is growing fast. But it’s not just the traffic numbers which make metro rail advertising so rewarding and attractive for marketers and brands. It’s the medium itself.
According to latest industry reports on Indian media and entertainment
sectors, transit outdoor media such as metro advertising is going to outpace all other out-of-home (OOH) media options. And this is precisely the reason why most leading brands today are turning to metro rail advertising to target the urban audience on-the-move.
And it’s not difficult to see why: Metro scores over other OOH options because it offers a captive audience for a longer duration. The Metro media gets an average of 30 minutes of audience viewership. In addition, the contemporary metro environment is not as cluttered as other media, which becomes a very important factor as OOH is known as a ‘seven seconds media’.
So join the metro ‘brandwagon’ and give your brands the ideal platform to captivate people’s attention that cuts across every segment, age, demographics and income levels!
Media: Branding on reverse of metro tickets
Reach: 15 lakh metro rail commuters per month
Media: Branding on metro pillars (296 nos.)
Reach: 30 lakh metro rail commuters per month
Media: Branding inside and outside 9 metro stations
Reach: 20 lakh metro rail commuters per month